THE STORY
Not a Resume.
A Calling.
Most coaches hand you a list of credentials. James hands you a mirror. This is the story of how he got here—and why he stays.
ORIGIN
South Africa to America
James grew up in South Africa. His family moved to Scotland because of violence—James was held hostage as a child. They moved to America where he didn't speak the language well. He learned to read people before he could read words.
He now sees these as superpowers. That early habit of watching closely lets him see what most coaches miss—the quiet root cause behind two or three loud flaws. The struggle taught him resilience. The displacement taught him how to connect with anyone.
On the Course With Legends
Ozzie Smith
MLB Hall of Fame
Jerome Bettis
NFL Hall of Fame
Eric Dickerson
NFL Hall of Fame
THE TURNING POINT
Guatemala
James gave up golf in college. He went to Guatemala on a service trip and witnessed a miracle—a young man doctors said would never move again began to move.
The week after, his uncle said: “If you want to help those kids, you've got a gift right here.”
James came back to golf—not for himself, but for service.
PURPOSE
For His Sister
James's sister passed away. Golf gives him a way to honor her memory every day—through how he treats people and helps them find the best in themselves.
Faith is woven into everything James does. Not forced, not performative. God comes first. Teaching is service.
THE MENTORSHIP LINEAGE
Shaped by the Best
James didn't learn from textbooks. He was forged by three of the most respected minds in golf instruction.
Steve Prater
SWING MASTERY
James worked under Steve Prater for 4–5 years without pay. Steve had over 150 D1 golfers and averaged 2,000 lessons per year.
He mentored Lanto Griffin to his 2019 PGA Tour Houston Open victory. During this apprenticeship, James saw over 5 million golf swings and learned to identify root causes instantly.
Steve Prater, Circular World of Golf @ Blacksburg CC
Joe Mayo
SHORT GAME & BALL FLIGHT
“Trackman Maestro”—globally recognised short game and ball flight specialist. Director of Instruction at TPC Summerlin, Las Vegas.
Coached Viktor Hovland during his FedEx Cup win season (2022–23), improving Hovland's strokes-gained-around-greens by 91 positions. Tour pros call him “kind of like Rain Man” for his data interpretation ability.
@josephmayogolf
Chong Xie
FASCIA TRAINING & ATHLETICISM
Author of “Secret of Athleticism.” Inventor of the Hyperarch Fascia Training System (HFT). Performance coach for pros in UFC, MLS, NFL, NBA, and La Liga.
James is one of the few golf coaches applying fascia science and vertical ground force to the golf swing.
@secretofathleticism
Chong Xie's Hyperarch Fascia Training System — the foundation of physical training at That Golf Guy.
D1 FASCIA RESULTS
The Body Changed
James personally coached multiple Division 1 collegiate golfers using fascia training and vertical ground force. In just 3 weeks, D1 athletes gained 6mph+ at cruising speed—not max effort. That's the key differentiator. The body actually changed.
6mph+
D1 Speed Gains After Just 3 Weeks
30+
Yards Gained
IN HIS OWN WORDS
“Golf is not hard. Bad instruction makes it feel hard.”
“Your body already knows the movement—it just needs translation.”
“The swing is a reaction, not a pose.”
“Teaching rigid positions kills athletes. Teaching movement unlocks them.”
“Golf reveals who you are under pressure. That’s why it matters.”
“I don’t help people shoot lower scores—I help them become someone capable of shooting lower scores.”
“The greatest lessons come from failure, not success.”
“I want to teach people so well they never need another coach.”
“Golf is the mirror. I help you see what’s possible.”
“Within 15-20 balls, you’ll see your potential. Confidence changes first. Scores follow.”
NCAA GOLF
D1 Champions
50+
Juniors in College Programs
10+
Years Elite Coaching
NFL · NBA · FÚTBOL
Pros Coached
6mph+
D1 Speed Gains After Just 3 Weeks
$5M+
Scholarship Money Generated
Ready to See What's Possible?
Book a free 15-minute discovery call. Within 15–20 balls, you'll see your potential.